Unity has announced that it is shutting down its IronSource advertising/user-acquisition network and planning to divest Supersonic, publisher of mobile games including Bridge Race, Going Balls and Build A Queen. The firm said the process would "simplify the business" and enable it to focus on higher growth segments, including its AI-powered ad network Vector. The news was included in the firm's latest investor update.
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Published: 2026-03-30 09:34:43 UTC
Source: GamesIndustryBiz
https://www.gamesindustry.biz/unity-sees-growth-in-engine-revenue-shuts-down-ironsource-ad-network-in-favour-of-vector-ai-user-acquisition-platform
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